Agriculture is a major source of livelihood, employing more than 40% of the total population and more than 70% of Kenya's rural population. The sector continues to grow at almost 5% per annum with huge potential for further growth.
Over 90% of agricultural exports include horticulture, floriculture, coffee, tea, pulses, pyrethrum extract, and sisal products - positioning Kenya as a key agricultural producer in the region.
Kenya's coffee has cut a niche for itself in the international arena as the fourth largest foreign exchange earner after tea, tourism and horticulture.
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Kenya is the third largest producer and largest exporter of tea in the world, contributing over 23% to global tea exports.
Purple tea is a rare tea variety grown in Mt. Kenya and Rift Valley regions, derived from a new crossbred variety of Camellia sinensis.
"Anytime is tea time in Kenya" - Tea is served at breakfast, mealtimes, and during regular teatime. It's customary to serve visitors tea and it's an integral part of cultural celebrations, weddings, and homecoming events.
Kenya's horticulture sector is a major economic pillar, contributing 33% of GDP and supporting over 4 million jobs.
Kenya is the third largest producer and exporter of cut flowers globally. "From Kenya With Love" - 95% of flowers are exported.
Kenya's fruit sector has grown by 12% annually between 2005-2015. Major opportunity in processing sector.
Emerging niche products gaining popularity in international markets, especially in the EU region.
Kenya is ranked as the third largest exporter of macadamia nuts after Australia and South Africa. Over 2 million smallholder farmers grow macadamia across the country.
Key Markets: Japan, Hong Kong, Germany, USA, Canada, Switzerland, China, East Asia, and India. Kenyan macadamia is especially richer and crunchier due to mineral-rich highland soils.
Kenya has the potential to produce over 20,000 MTs of dry pyrethrum flowers annually, earning over KES 7.5 billion in foreign exchange.
Kenya is one of the largest dairy producers in Sub-Saharan Africa with 5.7 billion litres annual milk production.
Kenya's agricultural sector offers numerous opportunities for partnerships, investment, and trade. Contact the embassy to learn more about how to engage with Kenya's thriving agricultural industry and explore business opportunities in this vital economic sector.