Tourism is one of the most important socio-economic sectors in Kenya, contributing Kshs.790 billion to the country's GDP and employing about 1.1 million people in the industry.
Kenya aims to be among the leading long-haul tourist destinations in the world, offering a high value, distinct and diverse visitor experience. Karibu and Make It Kenya!
Kenya is a year-round destination offering authentic, diverse and unique experiences, providing travelers with breathtaking moments of discovery wrapped with the warmth of its people.
Home to the legendary Big 5 - Elephant, Rhino, Buffalo, Lion and Leopard. Kenya is the only country with a wildlife park within its capital city (Nairobi National Park).
Northern Kenya's unique wildlife - the Gerenuk, Somali Ostrich, Reticulated Giraffe, Grevy's Zebra and the fringe-eared Oryx.
Over 1,100 recorded species of birds. Prime locations include Lake Baringo, Lake Nakuru and Lake Elementaita.
World-renowned for the twin migration of Humpback whales and Wildebeests. The Maasai Mara migration is highly sought after by international travelers.
Chyulu Hills, Aberdares Ranges, Loroghi Hills, Matthews Ranges, and Ndoto Mountains offer spectacular trekking experiences.
World's largest permanent desert lake and alkaline lake. Experience cultural festivals and unique desert lake shores.
Natural hot springs and wellness tourism opportunities requiring development for international markets.
Nairobi has excellent medical facilities with potential to draw medical tourists from neighboring countries. Development opportunities exist for specialized medical tourism packages.
Kenya offers unique experiences beyond migration season. Destination management companies provide custom-made itineraries for diverse traveler preferences.
Kenya's tourism sector offers significant investment opportunities across various segments, supported by growing infrastructure and favorable policies.
Kenya is a country of deeply rooted traditions and vibrant cultural cross-roads. Some of the oldest evidence of human culture has been discovered in Kenya, making it truly a cradle of humanity.
Kenya is truly a cradle of humanity with some of the oldest evidence of human culture discovered here. The country links its prehistoric past to new cultural expressions in a land of breathtaking beauty.
Kenya's diverse landscape - from snow-capped mountains to the Great Rift Valley, deserts to lakes, vast savannahs, lush forests, and sparkling coast - are reflected in the diversity of Kenyan people and their traditions.
Many communities thrive in areas that have sustained their unique ways of life for centuries, while others are adapting their customs in growing urban areas.
In rapidly growing urban centers, people of diverse cultures intersect, resulting in dynamic and creative new forms of expression that further enrich contemporary Kenyan culture.
Since the 1960s, Kenya's dominance in sports has been unrivaled. Currently ranked world's number two in IAAF World Championships and home to Eliud Kipchoge, the greatest marathoner of all time who ran under two hours in the INEOS challenge (1:59) in Vienna, Austria in 2019. Kenya is truly Africa's rising star!
82% brand loyalty from visitors (Country Brand Index)
37.33% growth in international arrivals (2018)
KATO represents and promotes the interests of tour operators in Kenya, ensuring quality tourism services and sustainable practices.
Visit KATOKTB is the official tourism promotion agency responsible for marketing Kenya as a premier tourism destination globally.
Visit KTBThe government ministry responsible for policy formulation, regulation, and development of Kenya's tourism sector.
Visit MinistryKAHC represents the hospitality industry, promoting excellence in hotel services and hospitality standards across Kenya.
Visit KAHCThe Kenya government, through these agencies, provides comprehensive support for tourism investors including policy guidance, market intelligence, and promotional assistance. For detailed information on tourism investment opportunities and support services, contact the embassy or visit the respective agency websites.